Gul Baloch - DIGITAL MARKETING CHANGES THE WAY

DIGITAL MARKETING CHANGES THE WAY OF TRADITIONAL MARKETING

Gul  Baloch
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Yesterday, when I was coming back from university, I saw a billboard of a Shoes brand one of their new shoes and it was a good casual shoes which made me eager to buy it. So, I decided to buy it from any outlet nearby my home but at the same time I was confused; if the shoes was in my budget or not. So, before going to buy it, I thought of searching it online on  website and at last I came to know that it was in my range..

Digital marketing  is still growing in the world day by day through the headline global marketing index. Digital marketing helps brands reach consumers to engage with their product or service in a personalized way. It shows details all about product. It is way to connect people to right place at right time. Internet ads are basic part of digital marketing. It improves business level with the source of search engines, social media, email and other websites. it aware people from upper and lower brands. It promote products and services through electronic medium like internet, email marketing, social media sites and mobile applications. digital marketing is also referred to as online marketing, internet marketing and web marketing.

Before getting into the advantages and disadvantages of traditional marketing vs digital marketing, it’s important to understand how they differ in terms of strategy. Digital marketing easily find out targeted audience and also get large number of audience with personalized information, it is fast and efficient for brand building. The  idea is to put your brand at the top of mind of whoever sees your ads. Digital marketing is a bit different. It introduce for use of digital channels and market to consumers .Traditional marketing is about placing advertisements in places where your audience will have no chance of missing it because All printed  and only sending message like newspapers, TV, radio  and billboards are all forms of traditional marketing. It is very hard to find out targeted audiences on traditional media.

From Billboard to website, I wonder how easy it is now to check something at your home without going anywhere and how many of others will be doing this too. the internet indicates a wider scope of digital marketing. As people prefer to check products online rather than visiting shops physically, it is crystal clear that digital marketing campaigns are becoming more prevalent and efficient.

In today's world, digital marketing has become essential part of everyone's life.
From personal use to professional use digital marketing is a playground for consumers to keep themselves updated as well as for dealer to connect with potential clients which will help their business grow.

Digital marketing's development from the 1990 and 2000s has changed the way of services of brands and businesses use technology for marketing. The digital age took off with the coming of internet and web platforms which allowed consumers to find the information they wanted. Digital platforms are increasingly incorporated into marketing plans and everyday life.Mobile devices are coming to the forefront when it comes to marketing, application development, and overall customer experience attention. This will allow companies to develop specialized marketing strategies aimed specifically at the mobile market.

Now the question arise that why is digital marketing important? Digital marketing is so penetrative that consumers have access to information any time and any place they want it. Marketer needs a digital marketing edge. Digital marketing knowledge is essential to climb up to ladder. people use to get a specific message about any product or service from the companies and organizations as people now search online and get each and every details about that product or service.

In Hyderabad, a new form of Digital marketing is introduced from 2017, in which we have seen some new big screens are installed in different areas through with many products and services are advertised by different companies and organization.

there are many fake and illegal companies doing frauds through different ways, People find it must to read and learn about the product they want to buy. For this purpose digital marketing has made it easy for people to find out things that are unknown to them and it also implies a strategy that is linked to the effectiveness of digital marketing. It  can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it". It is found that marketing is highly present in digital marketing and becomes highly successful when it  is involved. This is due to digital marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
To make Digital marketing more effective and profitable A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behavior. This is effective in digital marketing as it allows organizations to build up loyalty over people's minds.